Hi, I'm Julio.
Most agencies execute their marketing tactics by arriving through one layer — design, strategy, or code. I operate through three. I operate at the intersection of the three to produce asymmetrical competitive advantages.
My formal training is in contemporary art and photography, yet my professional experience after school started off as an investment broker. After a few years — realizing that the true leverage in marketing had to be engineered — I started in cybersecurity and IT support.
That multi-level strategy is what lets me wear several hats on the same project — creative director, security engineer, AI architect, and marketing director — with no handoffs to dilute the work.
DATRUM's north star is to create long-term marketing assets through digital products and campaigns.