Free instruments to diagnose your own site — and the writing that explains what the findings actually cost you. No forms, no email required.
Four instruments we use on client engagements, published open — because a business that can diagnose its own exposure is a better conversation than one that can't. Each answers two questions: what's broken, and what being visible would actually get you.
The six-principle self-assessment that doubles as a procurement credential. Score your site out of six.
The vendor review you're failing without knowing it — what each header does and the exact config to deploy.
Can a machine tell a buyer what you do? 25 points of legibility to AI-mediated discovery.
A guided read on what your site is costing you right now — and what fixing it returns. Five minutes, no email.
Run all three diagnostics against your own site before running them against anyone else's. The results are usually uncomfortable and always actionable. Nothing here is gated, and nothing requires an email address.
The instruments above measure. These are the arguments behind them — why digital legibility, compliance posture and machine-readable authority now decide who reaches a shortlist, and why the businesses filtered out are never told it happened.
The most expensive moment in your sales process happens when you are not in the room.
A credential no system can read does not appear in any shortlist assembled by a system.
You were told you need a real system. Usually you need a pipe, not a replacement.
Specialist trades spent a century standardising identification. Most projects ignore it.
A pitch asks someone to accept your framing. An instrument lets them measure themselves.
A vocabulary invented faster than the practice underneath it.
Answer-first reference pages for the questions buyers and their systems actually ask. Written to be extracted, cited and checked — each section stands on its own.
The four components a site needs: consent before tracking, privacy notice, ARCO mechanism, security controls.
The six headers a vendor review grades, what each prevents, and how to check your own site in a minute.
Retrieval, not ranking. What is measurable, what is not, and what to implement first.
Two structures, not one structure twice. URLs, hreflang, structured data per language.
Per-item markup for one-of-one objects, and what provenance to publish versus withhold.